Chairman of InvestAZ Investment’s Board of Directors Elshan Guliyev shared his company’s “2023 vision in Individual Investing.” InvestAZ Investment, which has been operating in Turkey since May 2013 and aims to be the leader in the individual investor market, currently mediates daily stock trading volumes of about 300 million TL.
Established in Turkey with the slogan “Everyone’s Right to Investment” eight years ago, the company will focus on technology investments and financial literacy training in line with its 2023 vision, which aims to make a wider range of investment instruments more accessible and diverse for individual investors in Turkey. For his part, InvestAZ Investment Chairman Elshan Guliyev told reporters about the company’s ambition to generate seven million new investors in Turkey over the next ten years when asked about it. The number of Turkish investors has risen to nearly seven million in recent years. One of the main causes for this growth is the growing digitization and the link between young people and technology.
Individual investors became more numerous when COVID-19 was released.
“We saw that this process has a definite benefit to individual investors,” InvestAZ Chairman Elshan Guliyev remarked when asked about the effect of the global epidemic on investment. We’re in the midst of a period when private investors are realizing the importance of various financial products. Here, we can see that uniqueness, which is growing quickly over the globe, has now reached the investing community as well. It is likely that several tactics, such as breathing beneath a mask, avoiding touch whenever feasible, and interacting only with single-person and disposable things in our daily lives will make individuality an international cultural norm. Since everything in the world was getting more and more personalized, financial instruments too had to follow suit. This was something we figured out a long time ago, and we budgeted our money properly. As a result, we’ve tried to make investing services more accessible and to raise people’s financial literacy. So that everyone may make an informed investing choice and take away a valuable lesson from every transaction.
Mr. Guliyev emphasized in his forecasts for investor behavior in 2023 that financial literacy would rise, as will consumers’ reflexes for investing in the digital area due to fintechs developing at such a quick pace. He also emphasized that during the epidemic era, the instruments in this sector were more diverse. “2021 has been a year in which new investors have entered the sphere of investing,” Guliyev said. Individual investors will benefit from a better investing environment when Turkey completes all of the essential procedures by 2023, both in terms of rules and in terms of investors’ viewpoint and education. Investing will reach a broader audience as contactless and digital investment technologies become increasingly prevalent. One recent example is the InvestAZ Investment Mobile App, which we just updated. The seven-year period beginning in 2023, according to us, will be a watershed moment in our global history. E-learning and e-investment will be important at this vital juncture. From here, we plan and invest our money. COVID-19 is a watershed moment in this regard, as we can see.
