The tablet market finally showed growth in Q1 2024 after year-on-year declines in the last four quarters. According to Canalys data, worldwide tablet shipments grew by 1% to 33.7 million units in Q1 2024. This growth was driven by a rebound in consumer spending and stabilization of the global economy.
“The tablet industry has had a positive start to 2024 and the remaining year will bring further relief after a challenging 2023,” said Himani Mukka, Research Manager at Canalys. “Despite consumers’ prolonged cautious spending on tablets, manufacturers have remained ambitious. New market players continue to invest in the category, while traditionally-dominated players are innovating to excite customers and create new use cases.”
Of particular note is Apple’s adoption of OLED displays in its iPad Pros. This is an important milestone as a preferred display technology in the tablet portfolios of leading manufacturers. Furthermore, 2024 will bring the rise of new tablet form factors and functionality. Manufacturers are focusing on both foldable designs and glasses-free 3D content viewing.
PC and tablet shipments will grow before they decline
The tablet market continues to stabilize above pre-pandemic levels with a slow recovery curve. The realization of commercial and government deployments delayed last year and the rapid expansion of 5G infrastructure in untapped markets will support replacement demand for tablets.
Apple led the worldwide tablet market in Q1 2024 with 12.0 million iPads shipped and a 36% market share. Samsung took second place with 6.8 million units, a modest growth of 1%. Huawei maintained third place with strong year-on-year growth of 70% and shipped 2.7 million units, driven by demand in China and the Asia Pacific region. Lenovo and Amazon took fourth and fifth place respectively, both shipping over 2 million tablets.
Source: https://www.cioupdate.com.tr/teknoloji/mobilteknolojiler/tablet-pazari/
