With Samsung’s new move, the role and function of Bixby will be redefined.
Samsung’s digital assistant Bixby is preparing for a new era. Won-joon Choi, Vice President of Samsung’s mobile business unit, confirmed that Bixby will become smarter in the future, thanks to generative AI and LLM technology. Bixby, launched in 2017, is a digital assistant like Google Assistant and Siri. However, with Samsung’s new move, Bixby’s role and function will be redefined.
Samsung’s goal is to turn Bixby into not only a digital assistant, but also an AI chatbot. Since Samsung has introduced Galaxy AI in many of its apps and services but has not yet integrated it into the assistant, empowering Bixby with this technology will represent an important step.
However, it remains unclear how Samsung will integrate generative AI technology into Bixby and when the assistant will become smarter. It stated that the company is working intensively in this field and that there may be important developments in the near future.
Samsung’s move could have a significant impact on the future of digital assistant technology. Empowering Bixby with generative AI could significantly improve the user experience and boost Samsung’s competitiveness. Therefore, the tech world is eagerly awaiting this new transformation of Samsung’s Bixby.
