Dell is ordered by Australia’s Federal Court to pay a A$10 million penalty for misleading discounts
The Federal Court of Australia has announced a decision against Dell Technologies Inc’s local unit, ordering them to pay a substantial penalty of A$10 million ($6.46 million) for presenting misleading information on their website about discounts for add-on computer displays.
Discounts that are misleading and legal action
Dell Australia was found guilty in June by the Federal Court in a civil case taken by the country’s competition commission for misleading customers about the actual prices and discounts associated with add-on monitors shown on their website.
A Message to Businesses
“This outcome sends a strong message to businesses that making false representations about prices or inflating discounts is a serious breach of consumer law and will attract substantial penalties,” said Liza Carver, commissioner of the Australian Competition and Consumer Commission.
https://www.reuters.com/technology/dells-aussie-arm-pay-65-mln-penalties-misleading-customers-2023-08-14/
Refunds, Upgrades, and Commitment
Between August 2019 and December 16, 2021, Dell Australia allegedly sold over 5,300 add-on displays at exorbitant discounts. In response to the ruling, a spokesman for Dell Australia stated that the company is committed to working with affected consumers to ensure they receive proper refunds as well as incurred interest. The company also promised to enhance their pricing methods in the future to prevent such errors from happening again.
