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Right After the Launch of Vision Pro, Apple acknowledges the acquisition of AR startup Mira

Ali Ömer Yıldız by Ali Ömer Yıldız
June 16, 2023
in News
A A
Company Strategies: Apple

Apple has officially announced that it has acquired the hands-free, smartphone-powered augmented reality business Mira. Early 2024 is when the business, which specializes on industrial applications, plans to introduce its Vision Pro. The $3,499 headsets are anticipated to be the most costly mixed-reality equipment. Blue Bear Capital, Sequoia, and other investors have contributed $17 million to Mira, but Apple’s stake in the acquisition is still secret. As of July 29, 2020, Mira’s post-money valuation ranges from $50 million to $100 million.

Despite Cointelegraph’s request for response, Apple has not yet provided one. Although Apple specifically avoided using the phrases “metaverse” or “virtual reality” when the Vision Pro was first introduced, digital entrepreneurs believe the product has the ability to hasten the adoption of the sub-crypto economy. Government organizations, notably Nanjing, have also begun experimenting with the metaverse. To boost metaverse research and development, the Chinese city of Nanjing launched the China Metaverse Technology and Application Innovation Platform.

Post Views: 312
Tags: AppleBlue Bear CapitalmetaverseMiraVision Pro
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