Three improvements to company models are being prioritized by Asia Pacific (APAC) CEOs. Business executives in the Asia-Pacific region are currently reevaluating some parts of their business models; according to 53% of them, if they stick with their current course, their firms won’t be profitable in ten years.
To response to geopolitical and economic developments, CEOs in APAC aim to diversify their offerings (48%) and alter their position in the existing market and/or expand into other regions (53%). According to PwC, 69% of CEOs anticipate a slowdown in global economic growth during the upcoming 12 months. 76% of them anticipated improved growth the previous year. This year, Asia Pacific CEOs are particularly concerned about the effects of the economic crisis due to inflation (41%) and
Driving Customer Experience
In addition to the inflation, customer journey is another challenge for current business models. Customers’ expectations have also grown, with 73% of APAC customers stating that they want chatbots to offer the same degree of customer support as people. According to the research, the ideal development of AI would allow companies to manage a variety of complicated customer inquiries and eventually incorporate voice-based AI and synthetic agents into their customer experience (CX) services.
In accordance with Zendesk’s most recent CX trends research, 64% of organizations surveyed in APAC said that chatbots and AI performance has substantially improved over the past year and is becoming more natural and human-like.
