The global cooperation includes performance-driven innovation, trust, excellence, and a common commitment from the new Scuderia Ferrari HP team.
Ferrari and HP have announced a historic, multi-year title partnership. Linking two of the world’s most iconic companies, the partnership includes a shared commitment to advance sustainable innovation and accelerate purpose-driven technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team and the Scuderia Ferrari Driver Academy.
The HP badge will also debut on Maranello F1 cars before the Miami Grand Prix, where Scuderia Ferrari HP will race on May 3-5. The Scuderia Ferrari Esports squad and Maya Weug’s car in the 2023 all-female F1 Academy series will also race under the new name.
Ferrari and HP: Combining their heritage and purpose for greater impact
HP and Ferrari are committed to accelerating sustainable innovation, whether through technology or sport. The companies will also work together to expand education initiatives in their teams and communities and create a lasting impact for future generations.
Ferrari and HP: Empowering teams with technology
HP’s high-performance products and services, including adaptive PCs and devices, conferencing technology, and printing capabilities, will help Scuderia Ferrari HP and Prancing Horse’s other racing teams improve training precision and strategic decision-making on and off the track as part of the partnership.
First appearance at the Miami Grand Prix
Representatives from both organizations will showcase the Scuderia Ferrari HP livery, including a Miami-specific version, before the Miami Grand Prix. Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP Team Principal Fred Vasseur, drivers Charles Leclerc and Carlos Sainz, and HP CEO Enrique Lores will attend.
Ferrari CEO Benedetto Vigna said: “Our founder conveyed to us a desire to constantly move forward, which stems from our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation. We find the same values in HP, making it an ideal partner. We look forward to launching our collaboration and facing new opportunities and challenges together.“
“The partnership between HP and Ferrari is a natural fit when you think about the technology, performance and exceptional craftsmanship fueling the future,” said Enrique Lores, CEO of HP: “Both brands are built on a rich history that has stood the test of time. Through this unique collaboration, we have the opportunity to reach new audiences, grow our business and create lasting impact for our mutual customers and communities. Together, we will capitalize on the global racing scene to accelerate sustainable innovation.“
Source: https://press.hp.com/us/en/press-kits/2024/scuderia-ferrari-hp.html
