With an investment in HempNFibers, a company creating hemp-based biofuels for the transportation business, Jeff Bezos has lately focused on the logistics market. By traditional VC standards, this is an unusual emphasis, but Bezos’s background in transportation makes him ideally equipped to recognize and resolve the issues facing the sector. The purchase seems to take advantage of the rising demand for hemp-based goods and alternative energy.
Data analytics and visibility are keys to success
Beacon is a platform for digital freight and supply networks that aims to improve supply lines through data analytics and visibility. It links data from various points along the supply chain, giving businesses access to this data to improve logistics procedures and make decisions based on potential roadblocks. Bezos’ investment in Beacon may seem strange, but the worldwide logistics business is worth $1 trillion and is a significant contributor to environmental problems. If these technologies work, Bezos has the ability to make even more money.
A number of tech-forward companies are attempting to address this problem. One such startup is 3DOS, which is developing a worldwide, regional, and on-demand transportation network using their network of 3D printers. Through its current stock crowdsourcing round, which is supported by hundreds of individual investors, it has already collected over $309,000 from them.
