Third-party cookies are used to track users across the web and create detailed profiles.
Google Chrome is set to activate its third-party cookie blocking feature on January 4, surpassing its rival web browsers. This move signifies the blocking of third-party cookies, widely used for tracking online behaviors. Currently affecting only 1% of computer and Android phone users, this change, according to Anthony Chavez, the leader of Google’s Privacy Sandbox project, will extend to all Chrome users by the end of 2024.
Google follows Apple in blocking cookies, four years later
This significant change marks a turning point for the web. Chrome, which accounts for 63% of web usage, leads its competitors, and this browser change represents the removal of cookies. Other major browsers, such as Apple Safari, Mozilla Firefox, and Brave, started blocking third-party cookies years ago, but Google had adopted a more cautious approach. This was related to concerns about weakening numerous websites and advertisers supported by the online advertising industry.
While cookies have many harmless uses, privacy concerns about third-party cookies are growing. Third-party cookies are used to track users across the web and create detailed profiles. These profiles can include not only users’ interests but also deep personal information like gender, sexuality, religion, and political affiliations. This information can lead to uncomfortable and offensive online experiences for users and can be sold to third parties.
Google is working on developing new tools to replace third-party cookies. For instance, “Topics,” a programming interface to assist targeted advertising, is one of them. However, these new tools are not yet supported by all browsers.
Source: https://www.cioupdate.com.tr/manset/google-chrome-2024te-ucuncu-taraf-cerezleri-engelleyecek/
