The new ad begins with a father using an iPhone 15 Plus to record his son trying to cut a thick piece of wood in half with a karate chop.
Apple’s new iPhone 15 Plus ad once again emphasizes the device’s long battery life. Last month, Apple released an ad touting the iPhone 15 Plus’ long battery life. Alongside the release of iOS 17.3, Apple has released another television commercial touting the wonders of the phone’s 4383mAh battery. Because of the way iOS works, this battery capacity is not directly comparable to batteries in Android devices. For those wondering, the capacity of the battery in the iPhone 15 Pro Max is 4422mAh.
The new ad starts with a scene of a father using an iPhone 15 Plus to record his son trying to split a thick piece of wood in half with a karate chop. The first attempt fails and the boy tries everything to split the board with his hand. He tries everything from trying with different hands to running and jumping, but nothing works.
Starting on a sunny day, when the first attempt fails and after countless attempts it’s nighttime, the child is still trying to split the board and the father continues to record all the attempts with his iPhone 15 Plus. The tagline for the ad reads: “Endless battery life. Relax, it’s the iPhone 15 Plus.”
According to PhoneArena’s exclusive battery test results, the iPhone 15 Pro Max lasted a leading 19 hours and 20 minutes during web browsing, while the iPhone 15 Plus battery lasted 16 hours and 21 minutes. However, when the test measured video playback time, the iPhone 15 Plus topped the pack at 11 hours 14 minutes, while the iPhone 15 Pro Max battery lasted 9 hours 45 minutes.
The iPhone 15 Plus features a 6.7-inch OLED display and is powered by a 4nm A16 Bionic application processor (AP). The rear camera array includes a 48MP Wide camera and a 12MP Ultra-wide camera. The front-facing FaceTime camera is 12MP. The phone has 6GB of RAM and is available in 128GB, 256GB and 512GB storage options.
You can see this ad in 30-second ad slots, including an edited 15-second version on YouTube and television. You may see this ad during the NFL’s Conference Championship games.
