This marks a significant turn in the automaker’s strategy towards technology partnerships.
Porsche has decided to integrate Google Maps, Google Assistant and Google Play into its future vehicles. This decision reverses Google’s previous reservations about data sharing. This marks a significant turn in the automaker’s strategy towards technology partnerships.
Porsche is also in talks with Apple and major tech companies in China such as Baidu, Tencent and Alibaba. These talks are aimed at the development of autonomous driving and entertainment technologies. CFO Lutz Meschke emphasized the importance of these discussions and said that it is important to cooperate with big tech companies to make the cars of the future more connected and intelligent.
Cariad, Volkswagen’s software unit, will provide the technological infrastructure for Porsche’s entertainment systems. Cariad will offer the flexibility to integrate systems from different technology partners depending on the region.
In general, automakers integrate Google’s technology into their vehicles through packages such as Google Automotive Services (GAS), offering features such as Google Maps, Google Assistant and other apps. This aims to offer drivers more comfort and connectivity.
