Since OpenAI’s ChatGPT swept the world by storm last year, Apple has been a key player in the generative AI (AI) race, with Google, Microsoft, and Amazon investing billions in the technology. Apple, on the other hand, has been discreetly creating its own generative AI tools, dubbed “Apple GPT,” while its competitors compete in public. Apple has constructed its own framework for creating huge language models, called as “Ajax,” as well as its own chatbot, which some Apple employees regard to as “Apple GPT.” The announcement propelled Apple shares up 2.3% to a record high of $198.23, adding $71 billion to the company’s $3 trillion market capitalization.
Despite the market’s excitement about Apple’s generative AI potential, the company has yet to formalize a plan for providing its own product to customers. Apple has been looking for generative AI expertise for months, with hundreds of positions directly tied to the technology now available on its employment page.
Ulrik Stig Hansen, president and co-founder of London-based generative A.I. business Encord, believes that Apple’s rumored AAI technology might “really kick start the A.I. revolution.” However, Hansen claimed that Apple’s success in the sector would not be at the expense of other firms in the generative A.I. space. Apple’s involvement into the field “doesn’t seem surprising,” since most of its day-to-day engagement with generative AI is expected to occur through “on the edge” gadgets, as users desire instant answers personalized to their own circumstances.
